Anyone with a published email address will be familiar with the massive amount of unsolicited mail circulating the internet.  Over time, your official email address is likely to find its way onto the massive lists sold to spammers around the globe to help them waste their time and yours. 

If you're struggling under the weight of SPAM, we explain some alternatives to ensure it doesn't detract from your 'proper' work.

What are web services ? The World Wide Web Consortium defines them as software systems designed to support interoperable machine-to-machine interaction over a network - which is accurate yet all-encompassing.

What do Web Services mean to Web 2.0 ?

Web services are simply the tools allowing us to develop online web / network accessible offerings within the overlying concept of Web 2.0 (ie. a seamless, integrated, customer-focussed network of useful applications). 

Web services are the tools which bring the Web 2.0 focus to life.

Unearthed are pioneers in the syndication of operator content through a powerful network of affiliated sources. Site content can be made available to external sources seamlessly, as shown in our syndicated RSS feeds on this site.

Contact us for more information.

... is the question we're most often asked.

Really, Web 2.0 is more a lifestyle choice than a specific technology !

Think of Web 2.0 as the evolution of web 'services' which add value to a user's online experience. An example might be the revolutionary Wikipedia community, where users interact and inform each other, compared to the static one-way publication of Encyclopedia Brittanica.  

Online services like Google's GMail are also a good example of Web 2.0 principles at work. Powerful, searchable, flexible, accessible from anywhere. Focussed on user value, evolutionary value-add, tapping into the power of multiple databases and sources of specialised current information. They offer contextual and personalised add-ins such as advertisements only for products which match the user's profile and preferences. Compare that to the free email services of old, and you can see how different the original web is to the emerging "Web 2.0".

Where original web applications were written standalone and sold on their individual merits, Web 2.0 focusses on integration of many applications into a powerful suite of customer-focussed services, which combine to improve user's efficient access to information.

A key benefit of the Web 2.0 approach is the ability to standardise interfaces between many systems, meaning actual tools might be written in any language. Rather than leave the challenge of integrating myriad applications to the end user, Web 2.0 aims to provide seamless integration. This platform- and technology-independence means B2B (business to business) and B2C (business to consumer) interactions can flow much more smoothly, while drawing on various data sources to enhance the user experience.

Web 2.0 in the travel industry

The possibilities for Web 2.0 in online travel are limitless. From enhancing product distribution, syndicating content across multiple shopfronts, offering vertical and horizontal integration in your product offerings, Web 2.0 as a general concept makes the utmost sense in online travel.