Dancing to the online marketing tune
- By Unearthed
- Published 18 August 2008
- Online Marketing
Imagine a world where a chewing gum company funds one lunatic's world trip to dance badly wherever he goes. As recently featured on Andrew Denton's Enough Rope, this project started with a self-funded world trip by a young man with a cheap digital camera - and the YouTube clip has over 11 million views and more than 60,000 comments. Probably the best advertising spend a confectionery company could make. The world is changing ... and global marketing is within reach of anyone with the idea and motivation.
Watch the current version below. PS Matt's not really a lunatic.
Promoting your brand in China
- By Unearthed
- Published 12 February 2008
- Online Marketing
Top Travel websites
- By Unearthed
- Published 29 January 2008
- Online Marketing
Google AdWords
- By Unearthed
- Published 30 August 2007
- Online Marketing
AdWords - and ranking
Many marketers labour under the misconception that bidding increasingly high amounts for AdWords positions, will give them the top spot in the "Sponsored Listings" of the Google search engine.
As some might expect, Google is a little smarter about the way it determines whose ads show first. The Google Quality Score is something every online marketer needs to understand.
