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Strategy
Businesses often fail to recognise the importance of a web/online strategy to underpin their online development and marketing efforts. Unearthed® has significant experience in the strategic planning process, having assisted some of the industry's leading operators to produce highly successful online entities.
While all our Unearthed® projects are based on the clear strategic drivers of our clients, we can also provide experienced personnel to help you identify and document strategic drivers for your online business.
Due to the well-deserved hype surrounding the web, the average person is usually only exposed to the great success stories. Who hasn't heard of 2 geeks making $2 BILLION from Google in selling YouTube, the hysteria around Facebook created by a 23 year old, or the wonderful local success story of Graeme Wood's Wotif.com ?
In reality though, the online landscape is littered with 'train-wrecks'. Web developments which set out to do great things, but missed the mark, losing their creators a massive amount of time and money, and in some cases destroying their business and livelihood.
It's important to understand a web project is like any other business and marketing decision. With the right strategy, decision-making process and using the right people, you can achieve great things. Do you want to soar with the eagles, or ... ?
In reality though, the online landscape is littered with 'train-wrecks'. Web developments which set out to do great things, but missed the mark, losing their creators a massive amount of time and money, and in some cases destroying their business and livelihood.
It's important to understand a web project is like any other business and marketing decision. With the right strategy, decision-making process and using the right people, you can achieve great things. Do you want to soar with the eagles, or ... ?
