Imagine a world where a chewing gum company funds one lunatic's world trip to dance badly wherever he goes. As recently featured on Andrew Denton's Enough Rope, this project started with a self-funded world trip by a young man with a cheap digital camera - and the YouTube clip has over 11 million views and more than 60,000 comments.  Probably the best advertising spend a confectionery company could make.  The world is changing ... and global marketing is within reach of anyone with the idea and motivation.

Watch the current version below.  PS Matt's not really a lunatic.

Nudging toward one BILLION searches per day, and an undeniable force in the world economy, let alone online, China should not be ignored if you wish to effectively promote your brand internationally. Learn some of the most obvious tricks of the trade as we discover how things work online in China.

Take a look through some collections nominated as the "Top Travel Websites" by regular travellers and large firms around the globe.