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Promoting your brand in China
- By Unearthed
- Published 12 February 2008
- Online Marketing
Nudging toward one BILLION searches per day, and an undeniable force in the world economy, let alone online, China should not be ignored if you wish to effectively promote your brand internationally. Learn some of the most obvious tricks of the trade as we discover how things work online in China.
Top Travel websites
- By Unearthed
- Published 29 January 2008
- Online Marketing
Take a look through some collections nominated as the "Top Travel Websites" by regular travellers and large firms around the globe.
Google AdWords
- By Unearthed
- Published 30 August 2007
- Online Marketing
AdWords - and ranking
Many marketers labour under the misconception that bidding increasingly high amounts for AdWords positions, will give them the top spot in the "Sponsored Listings" of the Google search engine.
As some might expect, Google is a little smarter about the way it determines whose ads show first. The Google Quality Score is something every online marketer needs to understand.
