Imagine a world where a chewing gum company funds one lunatic's world trip to dance badly wherever he goes. As recently featured on Andrew Denton's Enough Rope, this project started with a self-funded world trip by a young man with a cheap digital camera - and the YouTube clip has over 11 million views and more than 60,000 comments.  Probably the best advertising spend a confectionery company could make.  The world is changing ... and global marketing is within reach of anyone with the idea and motivation.

Watch the current version below.  PS Matt's not really a lunatic.