What’s Different?

No agency overheads. Work direct with senior talent. Genuine partnering approach. Deliver digital innovation.

I could write some rhetoric here to suit a glossy brochure from the old days – flattering myself I was once a wordsmith.

Instead, I’ll try to speak the truth as it occurs to someone with ~20 years in this dynamic digital fun park: 

  1. About 10%-20% of the people you work and interact with gain your genuine respect and admiration, and around half of these remain in your life (if you’re lucky).
  2. Having a digital presence is essential.
  3. Having a digital presence has no direct correlation to business success.
  4. Focus on clients, partners and quality trumps all (I used the Trump word before it became dirty).
  5. There is immense value in lessons learned from making mistakes.
  6. Try to extract the value mentioned in (5) from others, instead of making the mistakes yourself; it hurts way less.
  7. If you have to fail, do it gracefully, and keep moving.
  8. We should operate with integrity and commitment. This planet and the digital landscape owe us nothing. 
 Yes, ”we” can provide a long list of potential products and services “you” could invest in wisely. Ultimately your relationship with a digital strategist and any innovation or delivery should be tailored to what you need, your specific challenges and what you’re up for in the future.  
If you’re either a bricks and mortar business trying to go digital, or you’ve started the journey but results are sporadic or disappointing, talk to me. It doesn’t cost anything for us to get to know each other. I maintain an inbuilt passion to see deserving people succeed in the emerging – slightly crazy – digital ecosystem. I have learned a lot from some spectacular successes and stellar mistakes. Let’s have a laugh about these over a coffee or wine, based on which of the Holy Trinity of Chardonnay, Pinot Grigio or Sauv Blanc is flavour of the month – there’s no Riesling we shouldn’t. #dadjoke
A catch up won’t be about just me, or you, together we have access to a network of some of the world’s best visionaries, designers, developers and marketers. So …. let’s have a chat

Past Work

  • Expanding one of the world’s Top 5 fastest growing video ad tech platforms
  • Launch innovative web TV studio producing quality video content
  • Engage with the world’s first real social media network to reimagine an experience impacting millions of users worldwide
  • Raise the bar for online marketing of APAC’s tourism and travel industry
  • Fix broken internal processes in public sector departments
  • Integrate disparate services to create leading new tech solutions in 150 sites across Australia
  • Build and mentor design, production and dev teams to deliver true excellence